Blog

“Positive thoughts generate positive feelings and attract positive life experiences.”
Anonymous

Why Coca-Cola Put Your Name on a Bottle (Again)
Coca-Cola brought back “Share A Coke” and it still feels fresh. Learn how reimagining old ideas with small tweaks can keep your brand relevant without constant reinvention.
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Would You Ignore an Audience Sitting on $15 Trillion?
Brands ignore women 50+, yet they hold $15T spending power. Learn why marketers overlook them and what it means for your brand’s growth.
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This 9-Day Road Trip Changed How I Think About Brand Growth
Brand strategy lesson from a West Coast road trip: align goals, make tradeoffs, set deadlines, and start. Move your brand from someday to right now.
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What 1 Million Gamers Just Taught Us About Customer Trust (and Why You Should Pay Attention)
The ‘Stop Killing Games’ petition just hit 1M signatures. Learn what it means for digital trust, ownership, and how brands can protect customer loyalty.
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What Happens When Being “Controversial” Becomes a Branding Strategy?
Is bold branding the future of brand strategy? Understand how polarization drives attention, the risks it brings, and how to stand out responsibly.
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“This Feels Like Me,” How Samar Owais Rebuilt Her Brand in 14 Days
Discover how email strategist Samar Owais rebuilt her brand in just 14 days with Brand Brave Launch, transforming from “freelancer vibes” to a business-ready consultancy that attracts six-figure clients.
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If Corporate Life Feels Off Right Now… You’re Not Imagining It
Corporate culture’s return to aggressive leadership is pushing many—especially women—to reject the system and build values-driven businesses that prioritize care, creativity, and a redefined vision of success.
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The “Jeans vs. Genes” Debate: When Wordplay Backfires in Branding
American Eagle’s “Great Jeans” ad stirred debate on beauty and values. Get the breakdown for clear, timely brand communication.
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The Smartest Brand Pivot I’ve Seen (And How You Can Do It Too)
How Astronomer used Gwyneth Paltrow to flip a PR crisis into a brand win. Clear branding and marketing lessons for small business owners.
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The Great Marketing Reset Is Here. Are You Ready?
The old marketing playbook is dead. Ads, SEO, and influencers don’t work. Here’s what survives in the new era, and how your brand can thrive.
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What the Oscars Can Teach Us About Branding for Women
The 2024 Oscars showcased a major shift in marketing, with brands focusing on women—especially those 45+—by embracing authenticity, relatability, and representation, proving that women’s purchasing power is finally being recognized.
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Aliens, Oat Milk & Talking Trees: What SXSW 2025 Taught Me About Bold Branding
SXSW 2025 was a masterclass in bold brand activations—proving that unforgettable moments don’t require massive budgets, just creativity, intention, and the courage to stand out.
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