The New Earth Fund is a venture capital organization focused on supporting AI-enabled startups that aim to transform traditional industries for the betterment of humanity. The fund prioritizes early-stage ventures in areas such as healthcare, education, food systems, media, future of work, and the circular economy. They emphasize principles like transparency, decentralization, and sustainability in their approach to investment, aiming to create a new paradigm that supports large-scale systems change.
The visual identity blends the futuristic potential of scalable technology with the organic essence of nature. The logo features a hexagon, representing solid structure and stability, paired with eyes, symbolizing vision and foresight. This design reflects the fund’s dedication to driving forward-looking change while maintaining a commitment to transparency and sustainability.
“I had a big vision that was crystallizing inside me, and I needed to bring on external support in order to make it a reality. It was a challenge for any designer, because what I wanted wasn’t a normal aesthetic … it was something new that only existed in my mind’s eye. Design Angel was a “doula” in that they really took our vision and brought it into full color, shape, and precision in a way that was breathtaking. The role that Design Angel played was truly critical in the development of New Earth Fund—it was a step that needed to be taken at that exact time. We really needed a values-aligned female design team who was willing to dig deep, take risks, and go on a limb with us into new creative territory. Thank you from the bottom of my heart: I could not be happier or more proud of the final product, or more happy of my decision to hire you.”
