What is Femtech? Have you heard of this term before? You may be in the industry you don’t even realize it.
What is Femtech?
Femtech = Female Technology
Technology, in forms of product or services, that aim to improve women’s health
What’s women’s health?
It encompasses these areas:
- General healthcare
- Menstrual
- Menopause
- Reproductive
- Sexual
- Mental health
Where did it come from?
Ida Tin, the founder of a period tracking app, Clue, originated this term in 2016
Why do I care?
Improving a woman’s health = improving the health of the family, society, & economy
The potential market size is $50 Billion(1) by 2025
Women control over $20 Trillion(2) in worldwide spending
“Women’s health needs to be front and center — it often isn’t, but it needs to be.”
Cynthia Nixon, American actress & activist
Convinced? What to do next?
Join the communities of passionate femtech professionals. Let’s create awareness and connect with each other!
Femtech Focus
A non-profit aiming to increase awareness and share resources with femtech founders to create opportunities through exposure, networking, and access to capital.
Femtech Insider
The #1 Source for All Things Femtech.
Femtech Collective
A global network for innovators in the female health technology space.
Femtech Lab
Europe’s first FemTech focused accelerator program for Seed-stage femtechs.
Femtech.live
First of its kind media platform. Pulling together the latest news and opinions from Technology, Science, Investment and Leadership; FemTech.Live aims to educate and inspire to join the FemTech movement.
Women of Wearables
A leading global organization aiming to inspire, connect, and support women and allies in emerging technologies such as wearable tech, IoT, health tech, and everything in between.

Thanks for being a part of my journey to build a branding agency for femtech startups. Sign up to my email list or follow me on LinkedIn to connect.
Peace,
Pik
- 1. source: https://ww2.frost.com/frost-perspectives/femtechtime-digital-revolution-womens-health-market
- 2. Source: Muhtar Kent, Chairman of the Board and CEO, The Coca-Cola Company, October 2010

Peace,
Pik
Kung Pik Liu • Founder of Design Angel
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