In full disclosure, I’m not a fan of McDonald’s. But since I live near the original store in San Bernardino, I’ve learned a little about their origin story. The movie filled in a lot of the gaps. You’ll enjoy the movie if you’re into entrepreneurship.

What I Learned?

It's extremely important to work with people who share your values, or they’ll undermine everything you worked for (in branding, we would say your brand value and brand purpose). What are you watching this weekend?

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Peace,
Pik

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Photos: The Weinstein Company