There are so many confusing and misused terms in branding. So, I think it’s important we start by clearly understanding these basics concepts.

Brand

A brand is a customer’s perception of a product, service, or company. [Marty Meumeier, "Brand A to Z"] It exists in the mind of the customers. It’s not what you think you are. It's what the customers think you are.

Brand = Reputation

Branding

It’s a set of activities that shape the customer’s perception of your brand (aka reputation).

• The activities involve the creation of your products or services
• The way you treat your customers, investors, suppliers, and employees
• The environment where you conduct your business
• Your visual and written communications

Branding = Products/Services + Sales + Operations + Culture + Customer Experience + Design (all the activities that build a reputation)

‍

Summary

Thanks for being a part of my journey to build a branding agency for femtech startups. Sign up to my email list or follow me on LinkedIn to connect.

Peace,
Pik